Blog

Notes on being found.

Plain-English writing on AI visibility, branding photography and how businesses get found now that people ask an AI instead of typing into a search box. No jargon for its own sake.

A considered, professional workspace — illustrating LLM optimisation for business.

AI visibility 7 min read

What is LLM optimisation? A plain-English guide for UK business owners

Your customers have started asking ChatGPT and Perplexity for recommendations instead of scrolling Google. Here's what that means, and how to be the name the AI gives.

A clean branding portrait by Jean-Luc Benazet, illustrating how photography helps AI understand a business.

Photography & AI 6 min read

How consistent branding photography helps AI understand your business

Original photos aren't just for looking good. Captions, alt text and a consistent visual identity are signals AI systems use to work out who you are — signals stock imagery can't give them.

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