Start with the business information
LLM optimisation is a term used for work intended to improve how businesses and their content are represented in AI-powered search and answers. Related terms include AI visibility and generative engine optimisation.
The useful starting point is specific: can someone find a clear explanation of what you do, who you help and the evidence behind your claims? Those are worthwhile questions for your website even before considering any AI service.
How it relates to SEO
The work overlaps with familiar search fundamentals: accessible pages, useful service descriptions, a sensible internal linking structure and accurate business information. Relevant structured data should describe what is actually visible on the page.
Google’s guidance for its AI search features says that existing SEO best practices remain relevant and that special AI files or schema are not required. That guidance applies to Google’s features; other platforms have their own systems.
What a useful review looks at
- Your service pages: can a customer understand the offer and decide whether it meets their needs?
- Your identity: are your business name, services and contact information consistent across relevant sources?
- Your evidence: do examples, relevant credentials and genuine third-party coverage support what you say?
- Your technical foundations: can important pages be discovered and read, and do they work well for visitors?
How to interpret AI checks
Testing a few customer questions can reveal useful gaps or inaccurate descriptions. Record the questions, platform, date and cited sources. A missing mention in one answer is an observation, not proof that your business is invisible.
Repeat comparable checks and consider the findings alongside relevant search traffic and enquiries. Answers may change even when you have made no changes to your site, so a small sample cannot establish that one particular edit caused a result.
Choose a clear scope
An audit should help you decide what to do next. Ask for concrete findings and prioritised actions. An implementation project should set out the pages, technical work and content covered, with reporting arrangements agreed in advance.
No consultant controls the results of an AI platform or search engine. The useful commitment is to a defined piece of work and an honest account of what the evidence shows.