Cambridge SaaS founder
Challenge: a generic LinkedIn selfie on a fast-growing startup. Did: a half-day founder session for web, press and speaker bios. Result: a single set of images still in use across the site, decks and press two years on.
Work
A short, honest selection of branding photography and AI visibility work. Each one names the challenge, what we did, and what changed. Replace the placeholders below with your real projects as they're ready.
Branding photography
Challenge: a generic LinkedIn selfie on a fast-growing startup. Did: a half-day founder session for web, press and speaker bios. Result: a single set of images still in use across the site, decks and press two years on.
Challenge: leaning on stock photography that looked like everyone else. Did: a Brand Image Library — owner, shop, product and detail, one consistent look. Result: a year of on-brand content from one session.
Challenge: no cohesive visual identity for a personal brand. Did: a full personal-brand day. Result: "Knew exactly what I wanted before I did. Worth every penny."
AI visibility
Challenge: invisible when prospects asked AI about their category. Did: entity clarity, schema and quotable content. Result: appeared in four AI Overviews within eight weeks.
Challenge: a photography brochure that no AI could parse. Did: Person, Service, FAQ and HowTo schema, a curated llms.txt and citable copy. Result: the page you're reading is the demonstration.
Challenge: visible in English, invisible to French-speaking buyers asking AI in French. Did: EN/FR entity and content. Result: a presence in both languages where competitors hold neither.
Some details are anonymised at clients' request. Full references available on a call.
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